Where do you start with Search Engine Optimization? SEO is everything from the h3 tag in the title of this page, to how quickly your page loads, from minimizing Java script, to carefully choosing plugins and themes so there is not that much Java script to minimize. Don’t forget about in-lining CSS. Does your theme resize properly for all devices? Did you know that when you use a favicon generator you get over twenty different files for all the different devices out there? Do you have versions of your logo to accommodate retina devices? Is your caching plugin set up properly? Do you have Gzip compression in place?
Even my opinions on this page, which some may deem debatable, are purposeful. By peaking your interest, whether you agree or disagree, you have stayed on my page and effected ‘bounce rate’, which helps SEO.
Is your head spinning yet? What is the Holy Grail of a good page rank? Actually, the answer is all of it.
Google is first and foremost a service. A service that is concerned about you. The billions of dollars came second. Did you know that the bar is higher (or the algorithm is different/more stringent) for someone who is in the health industry as apposed to a blogger showing the family picnicking? Why? In the health industry you are effecting someones well being.
“But Greg, I am a start up business and there are thousands of companies selling widgets in the same market…how do I get noticed?”
Focus on this:
#1 Being passionate about the purpose of your website? On the ‘Nuts and Bolts’ page, go to the ‘Domain Name’ tab and read the last sentence. Give your customers quality and it all falls into place.
#2 Mobil first pretty much says it all. Your site MUST be mobile ready in the immediate future. Easy to navigate and responsive on all devices creating a good user experience. Why? Remember Google is a service that wants to help people…and where are all the people? On their cell phones.
#3 Key words in your content. Write content that focuses on what people are looking for in your market.
A good place to start is this simple but effective exercise:
Go to Google and search for what your selling/offering. What word/words did you type in? These words should be used in your content but keep it natural. Keyword stuffing is frowned upon by Google and will negatively effect your page rank.
Another good place for keywords is on that very same search page. Scroll to the bottom and see the search suggestions that Google themselves are suggesting. Its GOLD! Use these also when you are writing content.
#4 Links – A link is only as good as where it’s coming from. Some links to your site can actually harm your ranking, especially if you are posting comments all over the web with links back to your own site. Not good. Again, In section #1 of the the ‘Nuts and Bolts’ page I stated that being passionate was important and everything will fall into place. With that in mind, look at links as votes. Would you vote for you? When was the last time you posted a blog? Are you still out there? Did you just copy and paste something or did you diligently research and write your own opinion? Is your shipping department getting the orders out in a timely manner? If you gave yourself a good score, then the people selling canoes are going to want to use your oars.
Lots of pages with quality content on your own site is good. Creatively linked one to another. Be an authority in your market and the links will naturally come. Make friends with people in markets that compliment your own. Make sure they are ranking in Google and let them link to you. Choose wisely.
I try to implement all of these strategies. After I am done with your build, ultimately, I will hand it over to you. There is an option of on-going support that we can discuss when you choose me as your designer. But, in the meantime, I suggest you search ‘SEO’ and read as much as you can stand.